To create an identity that is representative of it’s three core service offerings which include well drilling, environmental assessments and remediation of contaminants. The identity needed to speak to these services while being unique and professional, to stand out in a saturated construction market.
The logo is representative of the three services by combining an iconic treatment with a tree with a drilling bit trunk, along with a pipe that is placed underneath representing the pip and the well. The colors are a monochromatic green is representative of environment and earth connection. The materials use the breakdown of the icons to explain the different capabilities of the company.
Logo, brand system, construction gear, vehicles, signage, marketing materials
Stevens Drilling & Environmental (SDE)
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