Marketing & Design : Minneapolis



Create a brand for a company that works exclusively for big box retailers to manage vendors introducing new products and brands into various market categories.


We focused on the “OMG” aspect of their name which is the acronym for the partners and give it a refresh, but still emphisizing the heritage/equity of the name. The logo represents the a new modern look with a classic seal of authenticity, and a craftsman edge while friendly and approachable. There was a need for a sister identity to be created for their RetailLab™, a provides data to drive business goals, which was completed using common elements, while shifting to a contrasting color palette to compliment the existing gold and gray of the OMG identity.


Logo, business system, various marketing materials, logo wear, website, signage, environmental graphics, photoshoot

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OMG, Inc.

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