Marketing & Design

OMG

CHALLENGE ::

Create a brand for a company that works exclusively for big box retailers to manage vendors introducing new products and brands into various market categories.

RESULTS ::

We focused on the “OMG” aspect of their name which is the acronym for the partners and give it a refresh, but still emphisizing the heritage/equity of the name. The logo represents the a new modern look with a classic seal of authenticity, and a craftsman edge while friendly and approachable. There was a need for a sister identity to be created for their RetailLab™, a provides data to drive business goals, which was completed using common elements, while shifting to a contrasting color palette to compliment the existing gold and gray of the OMG identity.

DELIVERABLES ::

Logo, business system, various marketing materials, logo wear, website, signage, environmental graphics, photoshoot

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Client

OMG, Inc.

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