Create a new brand identity for a new home and bed retail store.
The client wanted a logo that would work both nationally and internationally because of the diversity of the home products that they were selling. The company has a Greek background and were selling primarily Greek made products. The identity became the heart of a fig, a natural Greek fruit accentuating the idea that their products are naturally made without chemicals and harmful materials. The Greek-sampled color palette gives a cool fresh modern feel to the brand.
brand identity, co-branding advertising, in-store advertising, website, in-store signage, posters
Natural Bed + Home
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