Marketing & Design : Minneapolis

The Content Crafters

Challenge ::

To create a new identity and look that would help them connect with educational publishers looking for a book development house that could introduce new and forward thinking ideas for new book series for schools and libraries nationwide.

Results ::

The naming was selected because of it’s direct message to a very literal marketplace. The tagline “Because Matter, Matters!”, is a play on words that speaks to the parts of the books that the publisher’s customers care about. Bright youthful color palette and images of kids reinforce the connection with the prek-8th grade product range produced by the company. The logo mark shows the importance of the reader (the child) being connected to the product.


Identity Development, Book Cover and Interior Design, Spec Sheets, Website Design, Email Campaign, E-Newsletter, and PowerPoint Presentations


The Content Crafters

Spread the Word