Marketing & Design : Minneapolis

Central Pediatrics


Create a brand for a pediatrics service that caters to families from birth to teen years, with day and night time clinics, competing in a saturated market of children’s hospitals and clinics in the area.


Knowing that you can see your doctor anytime, day or night, you will always see a skilled pediatrician. The modern illustrated logo represents an accessible and friendly approach, using the equity of the hand illustration while adding the stars and bright color palettes for a bold and youthful feel. Additionally the logo uses a medical type “+”, with the sun/moon and stars for day and night representation.


Identity, Branding, Signage, Wearables


Central + Priority Pediatrics

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