Client :: Future Floor Technology
Project :: Identity and Branding Development
Challenge ::
Future Floor Technology needed a logo, identity and marketing materials that would set them apart from other chemical manufacturers and have a strong brand that could transcend into training and chemical mantenance education as well.
Results ::
The logo is acts as a visual hybrid of the friendliness of the human element along with the future/forward thinking technical aspect of what the company represents. Flexibility was created with the business system to allow for multiple divisions to be represented, with a strikingly colorful pallette that gave a very unique feel to each, while keeping within the FFT visual family.
Deliverables ::
Identity development, environmental, product packaging, branded product, manuals, capability brochures, and advertising.