Client :: Connect Café, Daytona Beach
Project :: Identity and Branding Development
Challenge ::
Connect Café came to Blue Tricycle to help develop a brand for a gourmet coffee shop located in the heart of Daytona Beach's tourist area. The café, set within an area predominantly saturated with big chain coffee shops, needed to stand out among the already established stores.
Results ::
The naming, logo, and materials where created as a hybrid of comfortable and familiar, with a touch of modern technology. Connect Cafe had a double meaning of: 1) the connection of technology 2) the idea of people connect in a place where they could be themselves. Using patterns and bright colors, the brand became instantly recognizable, creating a local following.
Deliverables ::
Identity development, in-store and outdoor signage, packaging, branded product, menus, advertising, and gift certificates.