Client :: The Content Crafters
Project :: Brand Development
Challenge ::
The Content Crafters was looking for a design firm to create a new identity and look that would help them connect with educational publishers looking for a book development house that could introduce new and foward thinking ideas for new book series for schools and libraries nationwide.
Results ::
The naming of The Content Crafters was selected because of it's direct message to a very literal marketplace. The tagline "Because Matter, Matters!", is a play on words that speaks to the parts of the books that the publisher's customers care about. Bright youthful color pallette and images of kids reinforce the connection with the prek-8th grade product range produced by the company. The logomark shows the importance of the reader (the child) being connected to the product. The clean, contemporary style of the graphical treatment of the marketing materials creates an appealing look for the more corporate publishing audience .
Deliverables ::
Identity development, book cover and interior design, spec sheets, website design, email campaign, e-newsletter, and powerpoint presentations.