Client :: MNREM
Project :: Branding and marketing campaign for a grant promoting workforce training and education for the southwestern Minnesota renewable energy marketplace.
Challenge ::
To create a brand for a government funded grant that had been around but had not really established a memorable look, and it's only marketing materials at the time had been the website. With new leadership, the grant Executive Director needed materials that could make an immediate impact, tell their story, and assist in finding new funding for future grant funding projects.
Results ::
The bright and color rich logo represents 3 of the major funding areas—Solar Power, Wind Power, and BioMass. The new identity and materials gave them instant recognition and visibility in their market and to their audience.
Deliverables ::
Identity development, brochure, marketing folder, Press Kit, website design and development, Project Videos, email campaign, e-newsletter, powerpoint presentations, fact sheets, and intranet design, tradeshow graphics, microsite development.