Client :: Atomic Recycling
Project :: Brand Repositioning
Challenge ::
Blue Tricycle had worked with Atomic Recycling when they first launched as Atomic Waste. We had implemented their unique name, identity and marketing materials which had a key role in making them one of the most recognized roll-off companies in the area. The new challenge now was to renew their brand after taking on their new role to become a leader in sustainable efforts, by building a transfer station and finding innovative ways to recycle more and creating a reporting system to help companies keep track of how much they are recycling when working with Atomic.
Results ::
We partnered with them to change their corporate focus of sustainability with a new name "Atomic Recycling" and coined their new tagline "Recycle More. Landfill Less." Keeping the color scheme and logo mark, markeing materials were created that targeted architects, CEOs and other key decision makers to secure their place as the leader in waste removal and construction recycling innovation.
Deliverables ::
Naming, identity development, sales materials, tradeshow graphics, website, advertising, signage, roll-off containers and trucks in a complete integrated branding program.
website :: www.atomicrecycling.com