Client :: Inside Edge Commercial Interior Services
Project :: Brand Positioning
Challenge ::
To create a brand that would establish Inside Edge as the experienced experts in providing flooring services nationwide.Their customers are big box retailers such as Target and Best Buy that are nationally based with multiple locations.
Results ::
Just six years after launching the business, they had completed 3200 projects and had installed 13.2 million square feet of flooring to some of the largest retailers in the U.S. It all began with the trust that an integrated branding program can provide while reinforcing the business strategy. The name conveys the attitude of having the "inside scoop and the business edge". The unique logo and color palette stood out in a conservative market and the key word message "Your flooring services should be like your carpet: SEAMLESS" became a brand promise to make managing multiple projects in multiple locations easier for their customers.
Deliverables ::
Sales collateral, capabilities brochure, website, national sales kits, corporate signage, tradeshow booth, and direct mail campaigns.
website :: www.iecis.com